Redesigning LGwebos

LG has been using and updating their smart TV Operating System since 2014. It is constantly evolving to meet the needs of the ever changing streaming and media landscape. LG has continuously pushed the envelope in the smart TV space introducing new features and great UI in the industry. Their WebOS platform takes up a small sliver of the market but is growing and is continually praised for its UI features. We will be taking a look at common pain points from user experiences and user research

Headquarters

Ottawa, Ontario, Canada

Founded

2006

Industry

E-commerce

Revenue

$1.578 billion (2019)

Company size

5,000+

Challenge

The user interface is one of the best in the market but users have reported a few pain points and the smart TV market is rapidly changing with new features and services being offered every year. The research highlights a few key areas of user frustrations and chances for growth. The overwhelming introduction of ads has frustrated many users, many are citing that they no longer feel this product is worth the money due to the experience of having so much screen real estate covered by ads.

Results

We suggest creating more ads that are engaging rather than taking up massive screen real estate. For users that like to browse having multiple profiles can mess up suggestions, and sitting in front of multiple users(such as a family watching) may not calibrate the right search results due to the algorithm being improperly trained. Creating user profiles may help solve this issue. Some other commonly reported issues include, laggyness, ads scattered throughout the browsing experience, lack of intuitive interfaces and inter app complexities.

35%

Improved onboarding process

25%

Increase in user retention

84%

Increase in time spent on website

Process

Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.

Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.

Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.

Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.

Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.

“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”

Tobias Lütke

CEO, Co-founder | Shopify

Conclusion

The StreamLine mobile banking app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.